If you’re exploring high-growth pre-IPO investment opportunities in India, Boat Lifestyle (Imagine Marketing Ltd) is a name worth your attention. Known for its trendy audio and wearable products, Boat has grown from a startup to a consumer electronics powerhouse—and it’s still private.
Let’s explore why Boat unlisted shares are gaining interest among early investors.
What is BOAT (Imagine Marketing Ltd)?
Founded in 2014 by Aman Gupta and Sameer Mehta, boAt has become a leading brand in personal audio and smart wearables. Its product line includes:
- Wireless earbuds (TWS)
- Headphones and speakers
- Smartwatches
- Chargers, cables, and gaming accessories
With a vibrant brand identity and influencer-driven marketing, boAt appeals strongly to India’s youth. It is also the 5th largest wearable brand globally, according to IDC reports.
Why Investors Are Watching BOAT Unlisted Shares
1. Strong Revenue and Market Share
BOAT posted revenue of approximately ₹3,104 crore in FY24, slightly down from ₹3,285 crore in FY23. Despite that, it managed to turn the corner with a EBITDA of -0.81 cr, up from a ₹50 crore loss the previous year.
2. Fast-Growing Product Categories
While audio remains its bread and butter, BOAT’s smartwatch and wearable segment is growing rapidly. It accounted for 38% of total revenue in FY24, up from 26% in FY23.
3. “Make in India” Manufacturing
boAt is increasingly focusing on local production:
- Partnered with Dixon Technologies for domestic manufacturing
- 15 million+ units produced in India during FY23
4. IPO on the Horizon
BOAT has filed its DRHP (Draft Red Herring Prospectus) and is expected to go public with an IPO size of ₹2,000 crore. The estimated valuation is between $1.4 to $2 billion, making this a classic pre-IPO investment opportunity.
What’s the Current Polymatech Unlisted Share Price?
Financial Performance Snapshot (FY 2024–245)
- Revenue: ₹3104 Crore
- Profit after tax: ₹ -53 Crore.
- EBITDA Margin: -0.81
- NPM: -1.71
- D&A: 22
- Gross Margins: 27.09
Key Risks to Consider
1. Margin Pressure
Boat operates in highly competitive segments like TWS, smartwatches, and budget audio. Price wars and frequent discounting can erode profitability.
2. Customer Service and Product Quality
Some customers have flagged concerns around after-sales service and warranty claims. While this hasn’t hit revenues directly, brand trust is critical in consumer electronics.
3. Heavy Dependence on Imports
Despite “Make in India” efforts, a significant portion of boAt’s components and manufacturing is still reliant on Chinese vendors, exposing it to global supply chain volatility.
How to Buy Boat Unlisted Shares
To invest in boAt before its IPO, follow these steps:
The Following are the steps to buy Boat unlisted shares from Rits capital:
Step 1: Visit the official website — www.ritscapital.com
Step 2: Navigate to the “Unlisted Shares” section on the homepage.
Step 3: Browse or search for the company you want to invest in.
Step 4: Click “Buy Now” or request a quote for the selected stock.
Step 5: Fill in your name, contact info, and demat account details.
Step 6: Wait for the team to confirm stock availability and pricing.
Step 7: Make the payment through the shared bank account or link.
Step 8: Shares are transferred directly to your demat account within days.
Step 9: You’ll receive confirmation, invoice, and contract note via email.
Final Verdict
BoAt has emerged as one of India’s most recognizable consumer electronics brands. With rapid revenue growth, expanding product lines, and IPO plans underway, the company holds strong long-term potential. While there are risks tied to margins and brand perception, its market position makes it a valuable contender in the pre-IPO space.
Bottom line: If you’re looking for an early stake in India’s electronics and wearables boom, boAt unlisted shares could be a timely opportunity—just make sure you’re in it for the long haul.
FAQs
Q1. Is Boat a profitable company?
Ans: As of FY24, boAt turned EBITDA-positive with ₹14 crore, though it reported minor losses at the net level. It is improving margins and controlling expenses.
Q2. When is Boat’s IPO expected?
Ans: The company has filed its DRHP and may go public within 12 to 18 months, depending on market conditions.
Q3. Where can I buy Boat unlisted shares?
Ans: You can buy from verified brokers like UnlistedZone, Stockify, Altius, or PMS Bazaar. Always perform due diligence.
Q4. Are these shares safe to invest in?
Ans: Unlisted shares carry both high return potential and higher risk. They are less liquid and less regulated than listed shares.
Q5. What is the minimum investment amount?
Ans: Most brokers have a minimum ticket size starting from ₹50,000. For bulk investments, some may offer negotiation.